These terms are the agreement between you and SvarKlar. By using the SvarKlar service or signing up for a free month, you agree to them. If you don’t agree, don’t use the service.
1. Who we are
SvarKlar is a brand owned and operated by Store Investeringer ApS, CVR 41622644, Præstemosen 199, 2650 Hvidovre, Denmark. You can reach us at frederik@svarklar.com.
2. What the service is
SvarKlar is a website-lead reply service. When a lead arrives at your website contact form or inbox, we send a written reply in your name, capture the details that matter, and hand the lead back to you with a clear morning brief. We handle routine replies directly and escalate anything that needs a human. Full current scope is on the Services page.
3. Signup, eligibility, and accounts
You can sign up by submitting the form at /start/, by emailing us directly, or by any other method we agree in writing. You must be at least 18 years old and authorized to enter into this agreement on behalf of the business you represent. The information you give us needs to be accurate and current.
4. Fees and billing
Pricing is listed on the Services page. As of the last updated date, the current paid offer is USD 295 per month, with the first month free.
Payment is collected via Stripe subscription (once enabled) or by invoice (Billy), at SvarKlar’s discretion based on what’s set up with your account. Invoices are due on receipt unless a different term is agreed in writing.
If a payment fails or an invoice is not paid, we may suspend the service until the balance is resolved. We will give reasonable notice before suspension for invoice-based customers.
5. Free first month and the Reply promise
The first month is free. At the end of the free month, if you want to keep the service, you move to the paid plan. If you don’t want to keep it, the service stops and you owe nothing.
Reply promise: once the paid subscription starts, if SvarKlar fails to send a reply to a valid website lead within 15 minutes of that lead’s arrival, USD 10 will be credited against your next invoice for each missed lead. Credits in any calendar month are capped at the monthly fee (USD 295); no negative balances.
A “valid lead” is a real potential customer for your business. Spam, bots, test submissions, and friends-of-the-business do not count. We apply this rule with reasonable discretion, erring on your side when the situation is borderline.
Setup is always free and included in the monthly fee. If the first setup does not catch your leads correctly, we fix it at no additional cost until it does.
During the free first month, if we miss a lead, the setup-fix commitment above applies but no USD 10 credit is owed, because the trial is already free.
To raise a suspected miss, email frederik@svarklar.com. We verify via our reply logs and apply any credit on the next invoice.
6. Cancellation and no refunds
You can cancel at any time by emailing frederik@svarklar.com. There is no contract to break, no exit fee, and no last-month invoice.
Fees you’ve already paid are non-refundable. If you cancel partway through a paid period, the service continues until the end of that period and then stops. If you think we’ve billed you in error or you want us to look at a specific situation, email us and we will review it. We’d rather work something out than leave you feeling stuck.
7. Your responsibilities
- Give us accurate setup information (business name, hours, service area, tone, escalation contact).
- Provide a working way for leads to reach our system (form forward, mailbox access, or a dedicated lead address).
- Keep payment and contact details up to date.
- Use the service lawfully and in good faith.
- Tell us about changes that affect how we should reply (new hours, new pricing, new team members on escalation).
8. Our responsibilities
- Reply to your website leads as quickly as reasonably possible in the tone and under the rules we agreed during setup.
- Escalate anything outside those rules to the human contact you specified.
- Give you visibility into what we did: the morning brief, weekly recap, and access to the replies we sent.
- Protect the data you and your leads send us (see the Privacy Policy).
- Communicate clearly when something breaks, changes, or needs your attention.
9. Acceptable use
Don’t use SvarKlar to:
- break the law, violate anyone’s rights, or harass people;
- send spam, deceptive messages, or illegal solicitation;
- attempt to interfere with our systems, security, or the service of other customers;
- misrepresent yourself or your business;
- scrape, reverse-engineer, or resell any part of the service without our written consent.
We may suspend or terminate the service immediately if you violate any of the above.
10. AI-generated content
SvarKlar drafts replies to your leads using an AI model (currently Anthropic’s Claude) with human oversight on escalation cases. You accept that AI can occasionally make mistakes. We work to catch and correct them quickly, and the Reply promise in section 5 covers missed leads. Our responsibility is to make the service work for you; the rules and tone we follow are the ones you set during setup, and you can change them at any time.
11. Data processing
For data about your business and your account, SvarKlar is the data controller and the Privacy Policy applies.
For data about your leads (the people who send you messages through your website), you are the data controller and SvarKlar is the data processor. We process that data only to deliver the service to you, following the instructions you give us during setup or in writing. We do not use that data to market to the leads themselves, and we do not sell it to anyone.
If your leads ask us about their data, we will forward the request to you so you can respond as the controller.
12. Intellectual property
You keep ownership of your business content, brand, lead data, and anything else you send us. SvarKlar keeps ownership of our system, code, templates, playbooks, and documentation.
While the service is active, you give us permission to use your business content only as needed to deliver the service (for example, to sign replies with your business name). That permission ends when the service ends.
13. Confidentiality
We treat the information you share with us as confidential and use it only to run the service. We expect the same from you regarding anything we share that is not public.
14. Warranty disclaimer
SvarKlar is provided on an “as is” and “as available” basis. We work to make the service useful and reliable, but we don’t guarantee a specific business outcome (number of jobs closed, revenue increase, reply speed beyond what’s on the site, or any specific rate of lead conversion). The only explicit guarantee is the Reply promise in section 5.
15. Limitation of liability
To the extent permitted by law, SvarKlar’s total liability to you for all claims arising out of or relating to the service is limited to the amount you actually paid SvarKlar in the 12 months before the event that gave rise to the claim.
We are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or lost business opportunities, even if we were told those damages were possible.
Nothing in these terms limits liability where the law does not allow it (for example, for fraud, gross negligence, or breaches of certain statutory consumer protections).
16. Indemnification
You agree to defend and cover us for claims that come from content or instructions you give us (for example, a claim that a reply we sent on your behalf used your content in a way that infringed someone else’s rights). We agree to defend you against claims that our system itself infringes a third party’s intellectual property rights, provided you tell us promptly and let us handle the defense.
17. Termination
Either party can end this agreement at any time. You cancel by emailing us (see section 6). We can suspend or terminate the service if you violate these terms, fail to pay after reasonable notice, or if required by law. On termination, sections that by their nature should survive (for example, payment obligations, confidentiality, intellectual property, liability limits, governing law) continue to apply.
18. Changes to these terms
We may update these terms as the service evolves. The version published here is the current one. For material changes, we’ll notify active customers by email before the change takes effect. Continued use of the service after a change means you accept the updated terms.
19. Governing law and disputes
These terms are governed by the laws of Denmark, without regard to conflict-of-laws rules. Any dispute that can’t be resolved by talking first will be submitted to the courts of Denmark, which have exclusive jurisdiction, unless local mandatory consumer protection law gives you a different forum that you’re entitled to use.
20. Notices and contact
Notices to SvarKlar should be sent to frederik@svarklar.com. Notices to you will be sent to the email address on your account.
21. Miscellaneous
If any part of these terms is found unenforceable, the rest remain in effect. Our failure to enforce any part of these terms is not a waiver of our right to enforce it later. You can’t transfer this agreement to anyone else without our written consent. SvarKlar may transfer this agreement to a successor (for example, if the business is sold). These terms and the Privacy Policy are the complete agreement between us about the service, and they replace any prior agreement about the same subject.